London Sleep Coach

Putting insomnia to bed

Better Sleep.
For Good.

Struggling to find a solution to insomnia? I’ve been there…

Don’t let bad sleep continue negatively affecting your life

Through ACT you’ll gain all the knowledge and insights you need to sleep well

ACT for Insomnia

Struggling to know what to do about difficulty sleeping?

The typical advice, tips and recommendations often don’t seem to help.

Acceptance & Commitment Therapy (ACT) is a solution for resolving insomnia if you’ve either tried everything or don’t know where to start. It’s a drug free approach for those who either don’t want to take sleeping pills or for when the pills stop working.

What sleep issues can ACT help?

  • Trouble Falling Asleep
  • Anxiety around sleep
  • Constantly waking up in the night
  • Nighttime worry

Meet Ed – Here to help you overcome insomnia

Headshot of London based sleep specialist Ed Gorst
Ed Gorst
London Sleep Coach

I once suffered from insomnia and know how tough it is. Especially how hard it can be to find a solution that genuinely works. Fortunately there is an answer and I’m here to share with you something that really helps, being Acceptance & Commitment Therapy (ACT). 

YouTube video

How I can help







Personalised guidance

Whether you occasionally sleep badly or suffer from chronic insomnia, I can help your specific situation and tailor guidance that’s right for you.

ACT is personalised
ACT is simple

A simple method

ACT is simple, straightforward and doesn’t involve discussing other personal issues. It only focuses on swiftly improving your sleep despite ongoing stresses and worries in life.

Long term solution

ACT is a drug free approach based on mindfulness, self compassion and committing to your values. It gives you tools and knowledge that’ll help you sleep well for life.

ACT is a long term solution for good sleep
ACT endorsed as effective for insomnia treatment

Endorsed by science

ACT is endorsed by the UK’s National Institute for Health and Care Excellence (NICE) and the US Department of Health and Human Services (HHS) as an effective way to improve sleep.

Convenient online consultations

In a small number of online consultations you can learn how to use ACT to help your sleep. Unlike some therapies, ACT can be delivered online quickly. 

Online sleep consultation zoom graphic
Online sleep consultation zoom graphic

Group Support

Improve your sleep together with others in the group course and learn more about ACT. Or join a support group meeting to receive some needed support and guidance for insomnia.

ACT focuses on the following to improve your sleep:

Creating awareness of the thoughts and feelings affecting your sleep and gently moving your attention to focusing on all the other things.

Making room for bad thoughts and feelings happening at night, rather than struggling with them, minimising their impact on your sleep.

Committing to pursuing what you value in life, despite the negative thoughts and feelings insomnia brings, reducing the control it has over you.

Start sleeping better by completing my free online course

Sleep Support

Happy clients, sleeping soundly

Ed was sympathetic and understanding at a time when my insomnia was at its worst, and it really helped that he constantly checked on me to see how I was doing. The techniques we explored during our sessions were a totally new approach and I found them helpful. Although unfortunately my sleep problems weren't solved, he certainly pointed me in the right direction and I'm now feeling so much better.
I had tried all the usual things to try and help me sleep and things had got so bad I was getting real anxiety about actually not sleeping. Ed was very understanding and empathetic and shared some very different techniques that I hadn't used before. I have only had two sessions so far but these have helped. They take a bit of practice and I will be booking another session to build on this. Ed is has a genuine interest in helping and is really good at keeping in touch by email to see how things are going and offering advice. Thank you Ed
Ed was really helpful, he listened to my experience of sleep and we worked on strategies together. Ed advised good techniques which was easy to put into practice. The advice given has really helped my sleep to get back on track.
I had a really good session with Ed; after just one session I now have a different approach to sleep, and I have found my anxiety surrounding sleep has decreased.
Super happy with how much my sleep has improved. Ed made me understand my sleep issue much more clearly and his tools and techniques have been so helpful.
I have always struggled with sleep but after two sessions with Ed I am experiencing my best sleep in years
Ed was very compassionate and empathetic, relating to a lot of the struggles I'd had. His tips were practical and easy to follow, but also helped re-evaluate my thinking towards sleep.
Ed was great and really helped my sleep. Would definitely recommend. Lots of stress was really affecting my sleep and Ed has helped me with lots of tools to not let stress affect my sleep.
Ed was super helpful! I am sleeping so much better since. His approach was new to me and different, but helped me so much.
Ed has been brilliant during our sessions, providing excellent tools and advice to help me sleep. I would recommend him to anyone suffering with sleep issues, long-term or short.
I really recommend Ed to anyone struggling with insomnia.I have been really struggling for the past two years, especially with the anxiety and panic that accompanies sleepless nights. As everyone else in this situation, I have tried everything.So far I only had two sessions with Ed. After session 1 I felt a relief, and knew this might be working for me, but then I went on holiday and my sleep got horrible again. In that bad place, Ed was incredibly helpful, following up with me, answering my emails, and giving me genuinely useful advise. Ed, thank you so much for that!When I got back from my holiday I had my second session with him, and something clicked. It is early days, but for the past two weeks my sleep anxiety got SO much better and my whole attitude towards sleep just changed. The ACT approach is fantastic, so simple but so different than anything else I tried, it is eye-opening.So it is early days, but for the past two weeks I haven't been thinking and worrying about sleep at all, and I love it!!So, thank you Ed 🙂
Ed’s been a huge help with my sleep. Countless nights agonising about not being able to sleep and finally found something that works!
Ed was great in helping me sleep. I struggled for a few years prior to meeting with him and I found his approach very comfortable it worked a treat. The ACT approach is fantastic!
Just finished my third session with Ed - he’s worked wonders for my sleep anxiety. No more restless nights and I have him to thank for that!
I have been a terrible sleeper for years, with help from Ed, my sleep has improved dramatically! He was very patient and clear when explaining his methods. Would highly recommend! Thank you, Ed!
Ed (The London Sleep Coach) is a total lifesaver! My sleep had been fairly poor for a number of years and a friend recommended that I see Ed. It took only two sessions to fix my poor sleep. Couldn't recommend his services more highly!
Couldn't recommend Ed enough. Had been struggling with sleep for just under a year and tried all the normal methods suggested to help you get a good nights sleep when I thought enough is enough. I booked a session with Ed not knowing what to expect but the method has me sleeping normal again within a few weeks. Thanks a lot Ed!
I have been through a difficult and extremely frustrating patch of insomnia/bad sleep over the past 4 months, and tried everything from chamomile tea, magnesium, melatonin, eye masks, and everything in between that I could spend money on. The London Sleep Coach clearly identifies that the cause of insomnia and bad sleep isn't due to lack of supplements etc, and provide a very comprehensive toolkit to battle this issue.After just 1 session with Ed, I was asleep within 15 minutes for 7 days straight. Highly recommended and confident he can help.
Absolutely worth every penny. Ed was recommended to me by a friend living in London and so I gave it a shot. I had been struggling to fall back asleep when I'd wake up in the middle of the night. After meeting with Ed, I've still been waking up occasionally, but falling back asleep within minutes and have zero stress around getting a good night's sleep.
I was going through a really rough time with my sleep, super stressed and always tired - a few sessions with Ed really helped me out, it was so helpful would definitely recommend
I'm very pleased with the results. Ed helped me a great deal.
Ive struggled with sleep from as early as I remember. Ed listened to my problems and helped me solve them. Very friendly lovely man! Highly recommend.
Couldn’t recommend enough!
Really happy with what Ed helped me with. Sleeping so much better now as a result.
Knowledgable, attentive and determined - I couldn’t recommend Ed more!
Ed really helped me out, cant thank him enough!
Hands down, the best money I've spent, I sleep like a baby after following Ed's program - it made a big difference being coached by a 'normal' bloke who'd faced the same problems himself in the past. Totally different experience to seeing yet another Harley Street, pill pushing Doctor!
Working long hours at a magic circle law firm took its toll on my sleep and for many years - it can be a real struggle to switch off after an intense day. I've tried various medications, and doctors but eventually gave up resorting to alcohol and sleeping pills. My wife found Ed on Google and convinced me to have a session as he is local. I was apprehensive due to his age, however I couldn't have been more wrong, Ed is patient and understanding and takes the time to analyse the root of your problem whilst giving realistic, achievable instructions. My sleep improved within a session, and I can now say that after monthly catch-ups I can finally get the sleep I need. My quality of life , happiness and marriage have all improved as a result. Thanks for everything Ed - James.
After trying so hard to manage my own sleeping problems I finally decided to see what my options were out there. Ed has helped me so much over the past few months with my sleep, I can finally rest easy after a stressful day of work! Couldn’t recommend enough!!
My serious case of insomnia was an early indication of disrupted sleep. Ed’s techniques and help, got me through this and I am now sleeping uninterupted every night. Thank you so much Ed for your amazing help. I couldn’t have done it without you!
I have struggled with sleep for many years and tried several different methods, did my own research, changed my diet and lifestyle but nothing has quite change my life like meeting Ed did. Issues that I have had for years seemed to disappear almost overnight through Ed’s help, techniques and knowledge and I could be more grateful to him for making me feel back to my normal self! Couldn’t recommend this service more- very professional and excellent value.
A revolutionary experience! Before I went to see Ed, I had just accepted that I couldn’t sleep. After a few sessions with Ed, I was able to get my first fall night of sleep in months. Thank you so much. 🙏🏼
Ed was great and with his help and a lot of hard work I am finally back to getting regular sleep! Zzzzz
I first came across Ed when he was on BBC Cambridgeshire. I have previously had help sleeping however it never worked so when I heard him on the radio I already knew he understood sleeping. Ed has got me through some really tough patches and with his excellent guidance sleeping issues are thankfully a thing of the past for me - Thanks Ed!
It can be so hard to know where to head when it comes to finding a solution for troubled sleep but thankfully I discovered The Sleep Coach which has come to my rescue. Ed is very approachable and provides insightful and genuinely helpful comments. Ed has certainly helped me tremendously! Nothing beats a good nights sleep - thank you Ed!
Ed was really helpful and had some insights that I hadn’t found anywhere else. I would thoroughly recommend him if you are struggling with sleep.
Ed helped me get through a rough patch and now it’s back to normal 🙂
This was not the same old stuff as I've been to see a few other people about my sleep and done CBTi, which was a bit helpful to some degree but didn't really solve the issue. Speaking to Ed was very helpful and ACT makes me approach sleep very differently now. I can now consider myself back to normal.
Ed was so helpful in helping me with my insomnia. It made me totally aware of what was going on. Things are so much better now and I'd very much recommend others struggling with sleep to get some help from him

Frequently Asked Questions

What is London Sleep Coach?

I (Ed Gorst) am a sleep coach based in London who offers therapy and online services to help resolve insomnia-related sleep problems.

Many who suffer from insomnia find a scarcity of effective treatment options. Sleep hygiene advice and other lifestyle changes are usually ineffective and fail to resolve the problem. Furthermore, providing any underlying medical conditions are excluded, the only other treatment options available for insomnia are typically sleeping pills or Cognitive Behavioural Therapy for Insomnia (CBT-I). The issue with these is that sleeping pills are usually only a short-term solution and while CBT-I can help some, it proves ineffective for many.

However, I offer an alternative treatment for insomnia and help using a simple to follow drug-free approach called Acceptance and Commitment Therapy (ACT). This is a form of therapy that can be delivered through minimal online consultations and offers immediate tools to help improve sleep. It solely focuses on sleep problems, avoiding the need to delve into other personal issues.

What problems with sleep can I help?

I can help with common sleep issues like trouble falling asleep or staying asleep, chronic insomnia and disturbed sleep due to pain and physical discomfort.

Please note that I can’t offer help to individuals over 65, as sleep problems at this age might be due to other health issues and I am not a doctor.

There are certain sleep disorders listed below that I’m not qualified to address, requiring specialist medical attention. These disorders might also result in insomnia as a secondary symptom. In such situations, it’s essential to seek medical help for the primary condition.

  • Narcolepsy
  • Sleep apnoea
  • Parasomnias e.g. sleep walking, night terrors, nightmare disorder, REM sleep behaviour disorder and other abnormal nocturnal events
  • Restless legs syndrome
  • Periodic limb movements disorder
  • Circadian rhythm disorders e.g. advanced & delayed sleep-wake phase disorders and irregular sleep-wake rhythm disorder.

Unsure if you have a problem with sleep?

Anyone can have occasional difficulty sleeping. However, if you’re frequently distressed about your sleep, or regularly struggle to sleep, you may need help.

Common sleep issues include:

  • Difficulty falling asleep
  • Frequent nighttime awakenings
  • Trouble returning to sleep
  • Feeling particularly tired/sleepy the next day
  • Worrying and getting anxious about sleep
  • Obsessing over sleep and sleep hygiene
  • Relying on sleeping pills – prescribed or over the counter
  • Using substances like alcohol or cannabis to aid sleep

These issues may also indicate sleep disorders such as sleep apnoea, narcolepsy, restless legs syndrome or parasomnias (e.g. sleepwalking & sleep terrors). Therefore a medical diagnosis can be needed to rule these out.

You can also sleep badly and not suffer from insomnia. Poor sleep may be a temporary response to lifestyle factors and stress, such as in work and relationships.

Insomnia can affect all ages, sexes, and socio-economic backgrounds. It’s prevalent among those with mental health issues but can also affect healthy individuals too.

What's the evidence that acceptance & commitment therapy can help?

Steven C. Hayes pioneered the use of Acceptance and Commitment Therapy (ACT) in the early eighties. Since then more than 400 peer reviewed research papers have been published and over 900 randomised controlled trials completed to show how effective ACT can be for treating mental health problems and improving wellbeing. In particular many of these support how succesful ACT can be for improving sleep and overcoming chronic insomnia.

Subsequently the UK’s National Institute for Health and Care Excellence (NICE) and the US Department of Health and Human Services (HHS) endorse the use of ACT.

More information about the evidence for ACT can be found at:

Do I help with the sleep of babies and children?

I only help adults over the age of 18 and do not offer any consultations for children. I also do not offer services for helping parents to improve their babies sleep. However, I can help parents themselves deal better with their own interrupted sleep patterns due to their newborns.